Marketing data analysis and data quality management
نویسندگان
چکیده
منابع مشابه
Knowledge management and data mining for marketing
Due to the proliferation of information systems and technology, businesses increasingly have the capability to accumulate huge amounts of customer data in large databases. However, much of the useful marketing insights into customer characteristics and their purchase patterns are largely hidden and untapped. Current emphasis on customer relationship management makes the marketing function an id...
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2003
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740086